As football fans from around the world make a beeline to catch their favorite stars in action, Doha becomes the top trending destination. However, being the most geographically-compact World Cup host comes with its own set of challenges.
As it prepares to host Middle East's first-ever FIFA World Cup, Qatar expects the event to offer unique marketing potential to place the destination firmly on the tourism map. But for a country whose pre-Covid arrivals stood at 2.1 million in 2019, a goal of 1.5 million tourists for the two months of the tournament sounds overly ambitious.