Articles tagged “finnair”

Not every airline can be a global behemoth. Finnair mostly focuses on its niche — connecting Europe with Asia, including secondary Chinese cities.

Alaska took one step closer to the Oneworld alliance by kicking off a partnership with Finnair this week. It already has a strong relationship with American, another Oneworld partner, as relations with Delta continue to cool.

As we've noted before, a lot of industry professionals argue that metasearch and online travel agencies will converge. Skyscanner's new way of selling Finnair's fare families may be a sign of trends to come.

IBM has come a long, long way in rebuilding its brand thanks to all of the cool factor surrounding Watson. But it could do more to showcase the consumer appeal around cognitive travel in 2017, including the benefits of machine learning to better connect us with travel destinations.

The digital transformation of hospitality and travel is underway, and it mirrors the changes most brands and consumers now see across the broader business ecosystem.

Flying to Europe from the east coast is almost always a pain, but Finnair may be the analgesic.

The goal is to make airline lifestyle brands relatable, likable, insidery, and envy-inducing badges of honor. Fashion and other style elements are the type of brand associations which make that connection happen. Plus: Women make key travel decisions for themselves and their families.

Finnair has mapped out a plan to link the east and the west in a unique way which highlights the attractiveness of Northern European destinations. When you know where you want to be, it's easier to make concrete plans to get there.

The smart model right now seems to be to play to your geographic strengths if you have them, and implement them doggedly.

Oneworld indeed, and a smaller one every day.