From rethinking menus to opting for more comfortable and sustainable bedding, American is hoping to win over more premium travelers with more premium products.
Big brands have a tendency for stasis: I'm particularly interested to see how AI and new technology will soften the ground for a new wave of hospitality entrepreneurs and visionaries to shape a very dynamic industry, particularly in emerging markets like Saudi.
It almost sounded like 'Mission Impossible,' but Abu Dhabi’s new Terminal A is open after a delay of over six years. It should make customers consider Abu Dhabi as a viable option to transfer on their travels again.
Asian airlines’ customers still take innovation and premium cabins seriously and are willing to pay for them. For these customers, Japan Airlines is bringing in their new flagship, the A350-1000s in a premium-heavy configuration.
As travel comes back strong, airlines are doing everything they can to add capacity to their existing aircraft and roll out the red carpet for their premium customers.
First class on long, intercontinental flights is slowly disappearing at most airlines. But not everywhere, with Emirates and Lufthansa keeping the posh offering.
Some airlines are bringing back hot meals for their premium passengers, but is this all pomp-and-circumstance or will it help rev up sales? People are tired of paying for everything when they fly, airlines need to consider bringing back free food for all if they really want to attract customers.
Travelers hoping for more free first-class upgrades should probably root for a recession. The economy is too strong for airlines to give away their best seats for free.