Articles tagged “florida”

Tourism in Florida during the first half of this year surpassed the level during the comparable pre-pandemic period of 2019. Visit Florida, the state’s tourism marketing agency, published the numbers…

Millennials think they invented experiential, lifestyle brands. But Margaritaville CEO John Cohlan was perfecting these ideas before many of today's hotel execs had sipped their first margaritas. Cohlan helped to turn Jimmy Buffett's music into a billion-dollar empire, and he has lessons to share.

Good morning from Skift. It's Wednesday, June 8, in New York City. Here's what you need to know about the business of travel today.

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

Tour operators angry about states enacting anti-LGBT laws shouldn't reward those places. Those companies can absolutely find more welcoming destinations for their guests.

For Visit Florida, the pandemic was a golden opportunity to boost its domestic market share while competitors remained restricted. And it worked — Florida's visitor numbers are on track for a record breaking year.

Florida's tourism marketers are going the extra mile to beat the competition this summer: co-producing and launching an original series set in St. Pete-Clearwater and launching on Amazon Prime Video. It's a whole new tourism marketing frontier. Action!

Travel is relative to people's needs and right now leisure is king — especially for cooped-up college kids. If airlines want to cash in on pent-up demands, servicing underserved locations offering a combination of nature outings and social distancing is key to increasing revenue output during the pandemic.