Tourism Leader Interview Series

Skift is publishing a series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizations and the evolving strategies for attracting visitors.

This continues our series of CEO interviews that began with online travel CEOs in Future of Travel Booking, and continued with hotel CEOs in the Future of the Guest Experience series.

Tourism

Interview: Tourism New Zealand CEO on Smarter Digital Marketing

New Zealand knows its niche as an outdoors and adventure destination and plays that specific card only to the travelers that have already show interest in similar activities. Playing any other angle is a waste of time for the distant destination.

Samantha Shankman | 10 years ago

Tourism

Interview: Cape Town Tourism CEO on Data-Driven Destination Marketing

Cape Town has a unique set of challenges, but it's thinking smart about the assets it has in order to grab the share of visitors it thinks it deserves.

Jason Clampet | 10 years ago

Tourism

Interview: VisitBritain CEO on Being a Tourism Catalyst

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing.

Samantha Shankman | 10 years ago

Tourism

Interview: Tourism Ireland CEO on Targeting the Right Markets

Tourism Ireland has stuck to its strengths in the countries where it knows it will have traction, but continued growth will depend on effectively using their available funds and potential partners to build brand awareness in budding source markets.

Samantha Shankman | 10 years ago

Tourism

Interview: NYC & Company CEO on Selling an Iconic City

Dixon is taking an active role in convincing federal officials of tourism's economic importance -- an important step that's needed to keep New York on the top in terms of international arrivals, and improve the experience of anyone arriving in the U.S. from abroad.

Samantha Shankman | 10 years ago

Tourism

Interview: Dubai Tourism CEO on Branding Dubai for the Future

The #MyDubai initiative was a first step towards telling a more human story about the city, but Dubai's challenge moving forward will be making the city relevant outside of its iconic buildings so that visitors will travel far to visit and have reason to come back after the bucket list items are ticked.

Samantha Shankman | 10 years ago

Tourism

Interview: Qatar's Tourism Chairman Positions His Small Country for Big Growth

Qatar is a destination in transition, both with an incredible culture and landscape to experience and the socio-political struggles that come with such development. The clearer the tourism board can be in communicating its realities, the better travelers will be equip to approach the country with an open mind.

Samantha Shankman | 10 years ago