Hotel CEO Interview Series

While there is a still a time and place for "white glove" service, even today's highest spending guests are looking for a more curated, personalized version that uses technology to inform better stays.

At the core of Marriott's massive growth and marketing push is an attempt to evolve its hotel product to match guests' evolving expectations and not get left behind.

Best Western has overcome its brand reputation in recent years to be recognized for its international foot print as well as innovation online and within properties.