Fora touts itself as a modern travel agency giving individuals, even those with zero experience, the opportunity to become a travel advisor while keeping their day job. But the potential risk has seen it up its game from a free-to-join model to a quarterly subscription offering, with in-house tech, tools and advanced training.
Today’s edition of Skift’s daily podcast looks at Hilton’s help for corporate Travel departments, Latam’s strong earnings, and Fora Travel’s courting of new agents.
Fora Travel has the potential to give impetus to the evolving role of travel agents in an Instagram and TikTok era. It all sounds good in theory, but much depends on whether the agency can deliver on providing adequate training to its burgeoning ranks.