During 2023, Radisson Hotel Group in India took some major decisions, such as bringing the Radisson Collection brand to the country. As part of its strategic expansion, it is now looking at tier 2 and 3 markets.
The idea of a ski destination actively pursuing its target audience in India might have appeared unconventional in the past. India, known for its diverse climates and predominantly warm regions, is not typically associated with skiing. However, the tourism sector has now undergone a remarkable shift, turning Indians into a coveted audience for a variety of experiences.
Streaming shows like Emily in Paris are crowd-pullers for binge-watching, spiking the trend to inspire viewers to get off the couch with easy-to-book travel trips that replicate the show's experience in the real world.
After a decline for more than two years, business travel seems to be gaining traction. But can it sustain the momentum in the face of global recession and growing inflation?
In a shift away from traditional tourist hubs, private tour guides nurture small group experiences in less-popular cities to grow their business organically.