Articles tagged “Freeman”

For the first time in its 97-year history, Freeman is being led by a woman. Janet Dell took the helm on July 1, replacing Bob Priest-Heck who retired. Here are the keys to her success.

Emerging technologies like facial recognition are still far off from hitting the mainstream of event technology. But for now, there are a variety of options that can help meeting planners become more efficient and improve the quality of their events.

With so much digital noise overwhelming our lives, CMOs are seeing live events in a new light to better engage distracted audiences.

The FreemanXP TrendLab research provides a good example of experiential event marketing, as well as how companies can leverage their industry knowledge to develop a sellable product.

Conference sessions that incorporate a second screen experience not only benefit the user, but the next generation qualitative analytics are now helping event organizers improve content strategy.