At Skift Research, we think travel leaders need to be a little Google-obsessed. It’s one of the most important drivers of bookings, and our data shows Google is undergoing a real-time AI transformation with massive implications for the industry.
You have to be at least a little obsessed with the Google if you want to understand how the business of travel gets done. New data shows that AI is has become dramatically more prevalent in travel search over the last six months, with significant downstream implications for travel brands.
On today's pod we discuss Google's four-eyed tools for travelers, flight cuts at Newark airport, and Wyndham's new live tourism benefits for its loyalty members.
For today’s pod we look at some really big AI announcements by Google and a smaller one by Hotels.com. We also look at the stocks members of the U.S. congress are trading.
This was Google's biggest group of AI announcements yet. With all the of the travel-related demos, the industry is clearly top-of-mind during development.
In the post-pandemic environment, volatility returns: not from viruses, but from economic headwinds and disruption of the current distribution landscape. In 2025, the winners will be those who adapt quickly to a more fragmented, tech-driven landscape.