Articles tagged “google”

For Skift Research Subscribers launch

AI, Google, and the Shift from Keywords to Context in Travel 

You have to be at least a little obsessed with the Google if you want to understand how the business of travel gets done. New data shows that AI is has become dramatically more prevalent in travel search over the last six months, with significant downstream implications for travel brands.
For Skift Research Subscribers launch

The State of Online Travel 2025

In the post-pandemic environment, volatility returns: not from viruses, but from economic headwinds and disruption of the current distribution landscape. In 2025, the winners will be those who adapt quickly to a more fragmented, tech-driven landscape.