Viator is one of the most prominent players in selling tours and activities online. Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024.
Booking.com can argue that it doesn't used banned screen-scraping to access Ryanair flights. Meanwhile, Google, "an honest/transparent OTA," can do no wrong in Ryanair's eyes.
Listen in for a discussion about AI and its impact on the travel industry and why marketers should team up with the technology rather than fight against it.
Ensuring sustainable travel is accessible and uncomplicated is a primary goal for travel businesses like Google, Intrepid Travel, and Kerten Hospitality, looking to reduce the burden of climate change on the consumer and the planet.