Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.
We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?
The lack of liability for online platforms in hosting user reviews has been under intense political pressure. The proliferation of fake reviews doesn't help, either.
Booking.com's appeal of the adverse European Commission decision on its merger with eTraveli Group will take years to play out. If self-styled "bigger fish" eTraveli is still around for the taking, it would cost considerably more.
The lack of digital connectivity in the tours and activities sector concerns more than racing to get more tour operators online. It is about adding the right digital approach for that particular tour operator's business.
EG Labs, which would provide a way for consumers to provide feedback for Expedia Group product betas, is itself a test. It seems as though an active feedback loop would provide more insights than merely observing user behavior.