Articles tagged “google”

While many travel companies are struggling to survive, Google has the resources to keep innovating and rolling out new products despite the travel advertising downturn. As with flights and hotels, Google's new tours and activities advertising business will have a far-reaching impact — unless regulators step in.

If the future of travel will tilt toward non-urban destinations, which are not Airbnb's strength, its stock market registration papers will have to show how the company is addressing that weakness.

A consumer habit of turning to Google first to look up pandemic-related travel restrictions may help establish Google in their minds as the brand to turn to first when planning a trip in normal times. Or at least that's Google's hope.

Vrbo is benefiting from a ton of direct traffic because vacation rentals are having a moment, and competitors' paid marketing through Google fell off a cliff. The brand will likely get some sustainable benefit from the lift, but the dynamic can change in a heartbeat.

Deep-pocketed Google clearly didn't appease suffering travel advertisers in any meaningful way because it didn't have to — it's Google. Don't look for Google to find religion in terms of being a more collaborative partner perhaps until regulators would take it down a peg.

Google's travel ad chief said companies that aren't seeing enough advertising benefits with Google probably shouldn't spend as much as they are. Few big travel companies would drop out of Google knowing it might sabotage their businesses, but probably an increasing number are desperate for alternatives.

Business travel is often dreaded by perpetual road warriors, but that’s not true for Valentina Frassi. Except when there's a pandemic, Frassi travels the world recording iconic scenes of major landmarks that most people can only dream of seeing.

GetYourGuide's Johannes Reck is underplaying the Google threat in tours and activities. Sure, Google has much larger priorities, but how much will it cost to build the GetYourGuide brand with Google controlling the airspace?

How do airline network planners determine where to restart routes when no one is flying after Covid-19 destroyed assumptions about consumer habits? Enter Google with its huge data set about consumer whims — maybe not the ultimate decider about airline flight schedules, but another factor to weigh.

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands.