Articles tagged “google”

Trivago's CEO says his company bests Google in hotel search through brand marketing (meaning, Trivago Guy TV ads) and having a decentralized workplace (which speeds up innovation). But maybe Google's lackluster travel effort is actually due to its fear of alienating top advertisers like Priceline.

Google's paid-search and product practices enable the big -- like Expedia -- to get bigger. So what's not to like? Although other businesses that aren't as well-positioned as Expedia and the Priceline Group undoubtably take a more critical view.

Expedia's CEO says his company has momentum moving into 2017, although we heard him express similar sentiments over the last two quarters and any surge wasn't particularly noticeable. This will likely be another transition year as Expedia's HomeAway gets more digital and Trivago feels its oats as a public company.

Just because your company is paranoid doesn't mean Google Flights is not out to get you. Google Flights is making gains, albeit incrementally and seemingly unceasingly.

Google continues to churn out strong revenue growth numbers despite its massive size. There was little direct mention of travel on Google’s earnings call, but a few metrics give us insights into likely online travel agency earnings season and the broader online travel ecosystem.

Google is aggressively placing itself more prominently than ever between the consumer and the airline in the quest for bookings. What does it mean? Airlines are getting more qualified leads but are losing control and getting even more beholden to Google.

One of the dirty "secrets" of digital advertising is that companies like Google, Facebook and Microsoft purchase ads on their own platforms, essentially competing with other buyers for the top placements. The news should give any marketer spending top dollar to try and earn high-ranking search results cause for concern.

Tune in to hear about Google's recent moves and future ambitions for travel.

Google has fought and annoyed TripAdvisor and Yelp for years when it comes to user reviews. The search giant obviously has the scale to compete and is now putting new emphasis on its own user reviews, but it has to prove it has the focus to upend the review balance of power.

Smartphone users of travel apps don't have many apps downloaded at a time, but are willing to try an app based on recommendations from family and friends.