Interview: WTTC’s New CEO Knows Overtourism Will Top Her Agenda
It's not that the travel industry doesn't understand that overtourism is a problem. It's an issue that at times might conflict with their bottom lines, and there is a lack of thoughtful and effective plans on how to deal with it. Guevara is already working on the topic — and we'll be watching to see how creative she and the WTTC can be.