In his first public comments since the merger was announced, Alaska CEO Ben Minicucci expressed confidence that the deal would pass regulatory hurdles.
Hawaiian Airlines reported another consecutive loss for the fourth-quarter as it grapples with a slow rebound in demand from one of its largest international markets.
There are three big reasons for Alaska proposed $1.9 billion merger with Hawaiian: scale, loyalty, and premium traffic. And there are lots of questions too.
There are three big reasons for Alaska Airlines proposed $1.9 billion merger with Hawaiian Airlines: scale, loyalty, and premium traffic. And there are lots of questions too.
Based on calculations of the operating margins of all the major U.S. airlines, a merger between Alaska Airlines and Hawaiian Airlines could be a win-win situation for the two carriers.
Alaska Airlines CEO said a loyalty program for a combined Alaska-Hawaii may look similar to Marriott Bonvoy, an idea that is somewhat unusual for the airline industry.