Car rental companies are looking to become transportation networking companies like Uber and Lyft, while also renting cars to drivers of those ridesharing services. But first, they need to bring their core business back on track.
Car rental companies are preparing for the future of mobility, even as their recovery continues to be a slow process. Renting a car remains mostly annoying but the experience will improve soon thanks to apps and more customer-centric design.
Now that the car rental giants have sold off their extra cars, they can focus on continuing to grow revenue. But is there really a long-term future for rental cars in a world that has embraced ridesharing?
Car rental giants are looking to the future, with the goal of handling logistics for whatever company ends up winning the automated car arms race. If you can't beat them, join them.
Car rental giants are working to reduce fleet size following a period of reduced demand. But as ridesharing continues to grow in popularity on a global scale, these companies need to get creative about what the future of on-demand transportation really looks like.
Everyone has had a rental car nightmare — lost bookings, mysterious dents, or surprise fees. But rental car companies now face a nightmare of their own in fierce car-sharing competition. Expect Hertz's Blacklane deal to be one of many initiatives as it copes.
Car rental brands are losing customers to ascendant ridesharing services. As they become more nimble and technology-focused, however, car rental companies should be able to regain some share in the ground transportation marketplace.