Hilton CEO Chris Nassetta predicts a recovery in U.S. hotel spending, including by middle-class travelers. He says the multi-year growth will be driven by more business investment, falling interest rates, and greater tax certainty.
Is the U.S. hotel sector entering a recession? Will other hotel groups join Hyatt in layoffs? These are some of the things that Skift is looking out for during earnings season.
Major chains tout hundreds of millions of members, but a new Skift metric reveals wild disparities in how they build their programs. Marriott, for instance, is in the middle of the rankings when measured by members per room.
Hilton is adding boutique hotels, connecting rooms, and smart TVs to adapt to travelers seeking unique properties, multigenerational trips and streaming entertainment.
Hilton has debuted Outset Collection as a "soft brand" for independent hotel owners. "Soft brand" is hotel industry speak for "we'll let you keep your vibe."
Engines aren’t the only things revving in Singapore this weekend, so are hotel rates, loyalty redemptions, and travelers’ appetite for the extras beyond the race.
Chris Nassetta’s longevity as Hilton’s CEO shows that culture is as important as growth. His leadership philosophy — grounded in family, hospitality, and consistency — offers lessons for an industry balancing rapid expansion with the human side of travel.
Hotel investment in Asia Pacific slowed sharply in the first half of 2025, but the pullback looks temporary. Lifestyle hotels, fueled by demand for design and experience, are positioned to drive the rebound.