The Delta variant didn’t evade major hotel companies from profitability on their most recent quarter. Barring some massive pandemic setback, many of these optimistic outlooks are possible.
It was still a strong quarter for Marriott, but the Delta variant weighed heavy on the company due to its greater exposure to China and reliance on big corporate travel contracts.
Hotel executives presented China as a definitive, massive growth opportunity to shareholders during the pandemic. But volatility in the development world as well as tough government oversight mean CEOs at companies like Hilton, Accor, and Wyndham need to find a new way to show strength.
Ancillary revenue like resort fees is a big business for the travel industry, and it is unlikely hotels are going to abandon the practice during the volatile pandemic recovery — unless they are forced to.
A fallible forecast: Hilton CEO Christopher Nassetta's claim that business travel demand will eclipse pre-pandemic levels in three years still has time to pan out, but another prediction that the labor shortage would partially fix itself after the lapse of extra unemployment benefits isn't ringing true.
Danger and risk come in a multitude of ways around the world. Hilton’s turn to the intelligence community for a revamped safety protocol is a smart one.
Don’t let the hype about all-inclusive resorts being another offering for loyalty members fool you: This trend provides major hotel companies like Wyndham a much-needed growth story for shareholders during the travel recovery.