Hilton has introduced its 18th brand. Tempo by Hilton is meant to be an affordable lifestyle brand for the modern traveler. But with so many lifestyle brands already out there, how will Tempo be able to stand out?
Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence of new platforms, skew the TV budgets.
Hotels are ripe for data breaches, with all the information guests provide them. The Marriott hack sounded a wake-up call when revealed last year. But hotels have been slow to come up with ways to protect their guests.
Big hotel chains like Marriott, Hilton, and others are moving increasingly to an asset-light strategy, signing on more franchisees. Many are still owned by individuals and families: How diverse and adaptable will the next generation of hotel owners be?
Hotels are known for wanting to please their guests, and feeding them is one way of doing it. But food waste deteriorates the environment. Hotels are making an effort to cut down on it. So they are earning praise for trying, but they have a long way to go.
Who has the best setup in Asia? No one-size-fits-all approaches there. But as competition increases amid a softer market, expect strategies and structures to evolve.
What's done is done as it relates to the tourism dollars lost in the Dominican Republic this summer. The country is fighting perception at this point, but instead of blaming the media, it should look at local travel industry partners as a means to help regain consumer confidence.
This is going to be a slugfest. Some hotels view resort fees as key to business and argue that they are already transparent in how they advertise them. Consumers, states, and now federal legislators are putting great pressure on that notion. Something's gotta give — and the status quo is not a likely winner.