So much for taking a summer vacation. This year, the hotel industry was busy making major moves and investments, as well as launching new brands, properties, and policies.
As it adapts to its new asset-light strategy, Hilton seems determined to leverage the strength of its ties to HNA, prevent unwanted hotel cancellations, and welcome more competition from an unlikely ally: Airbnb.
Forty-eight hours isn't too bad, but things might be tougher for everyone, corporate and leisure travelers alike, if the policy stretches to 72 hours down the line.
Whether you choose to view it as a war or not, it's fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency.
What's in a name? Well, for IHG, that's the next big--and pretty crucial--step in rolling out its 13th hotel brand. Another big step needed? Making sure it'll stand out from all the other value-driven midscale brands out there.