Money is flowing into the hostels market and established hotel companies want a piece. Will this new corporatization cost hostels the soul of their original mission?
So, it's not being marketed as a "hostel on steroids," as Hilton CEO Chris Nassetta once described it, but Motto by Hilton is more or less a lot of what we've seen before, albeit with a few twists.
Increased choice is vital for corporate travel as employees are more willing to experiment with homeshares, hostels, and other alternative accommodations. Companies that embrace variety now will be able to lead the way going forward.
Now that Hostelworld has largely finished integrating Hostelbookers, it can turn its attention to developing features that would make it more relevant to users during their travels. None of the initiatives are exactly game-changing, but what the company is hoping is that it will make travelers more likely to click on its app rather than that of a competitor.
While the sale from one private equity firm to another isn’t necessarily the most exciting news, the promise of further funds for expansion by the new owner shows a commitment to the budget model. The hostel landscape is very different than it was 10 years ago and by focusing on design, Generator managed to evolve the product.
Across the United States, hostel markets are growing. With new locations popping up in major cities like Miami and Chicago, it’s time to take a look at what’s holding New York City back.
Forget what you think you thought you knew about hostels. Today's hostels are still budget-friendly, but also incredibly design-forward and sophisticated.