As travelers take longer to plan and spend more thoughtfully, brands must rethink their outreach across every phase of the booking journey. Criteo’s new report reveals how shifting expectations, price sensitivity, and evolving booking behaviors are reshaping the path to purchase this spring and summer.
With budget hotels facing increasing challenges in the UK, Oyo is smartly shifting its focus toward premium properties. With this, Oyo is not just diversifying its portfolio, but also ensuring a sustainable, long-term growth.
IHG’s net zero hotel is a step forward, but the reality is that not every region or hotel owner can follow suit just yet. Access to renewable energy, sustainable materials, and even willing investors varies wildly, meaning true industry-wide change depends as much on local infrastructure as it does on big-brand ambition.
Large travel businesses like Holiday Inn owner IHG have the power to drive real change by demanding greener supply chains and making sustainability the industry standard.
The real challenge for MakeMyTrip isn’t just building an end-to-end travel company — it’s making sure the experience is actually seamless. Can it truly integrate flights, hotels, ground transport, and everything else into one frictionless journey? That’s the test that will define its success or failure.
HCMI has been a great starting point for standardizing how hotels measure emissions per night, but it may not capture the full picture. Expanding the way emissions are counted could give the industry better data.
India has the resources, diversity, and ambition to be a global tourism leader. But to reach its true potential, it must address its challenges head-on, ensuring the world sees not just its barriers.