Articles tagged “hotel brands”

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Accor has built one of the industry’s most complex brand portfolios, with more brands than any major hotel group. It uses lifestyle, soft brands, and regional depth to stay competitive across markets.

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed.

JLL has released an investor's guide to lifestyle hotels, a fast-growing category. Plus, other highlights from this week's news in hotel deals and development worldwide.

Hilton President and CEO Chris Nassetta said a lot on the Skift Global Forum stage. Most notably, he advocated for U.S. lawmakers to compel third-party distributors to display resort fee and other junk fees upfront on a consumer's first search.

Ennismore seeks to establish itself as the group to beat in lifestyle hotels and hospitality innovation. Here’s a rundown of its major brands.

Today's edition of Skift's daily podcast looks closer at IHG’s new brand, Booking Holding’s European concessions, and a JetBlue-Spirit Air timeline.

Hyatt gave details on Wednesday about the first locations for Hyatt Studios, a brand it unveiled in April. The hotel operator will open the first Hyatt Studios just outside of Mobile,…

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.