Articles tagged “hotel brands”

Travelers may crave familiarity during the coronavirus recovery, but boutique hoteliers say familiarity can be achieved without making your property feel generic and sterile.

It is impossible to predict a hotel company's overall 2020 financial performance until the spread of coronavirus stabilizes, and until operators can see what type of travel returns first.

Recent brand buildup by global hotel giants has caused some analysts to caution against brand cannibalization, but the coronavirus downturn isn't likely to change the push for more flags.

Hilton understands the true conundrum of running a hotel business: Customer preferences will always change faster than the market can react. That is why the company has invested throughout the customer experience, from booking to loyalty partnerships, to keep guests happy.

A new history is being charted for Movenpick and Swissotel, two Swiss hotel brands that are now under Accor, and much of that action is happening in the Asia-Pacific region. Asian owners and Accor competitors are watching closely.

"Anybody telling me you should be limiting the number of brands, I think it's bullshit," said AccorHotels CEO Sebastien Bazin at Skift Forum Europe. We wouldn't be surprised to see him expand the hotel giant's portfolio of brands to at least 40, up from today's 32.

The hotel industry needs to catch up with the times when it comes to technology, and we're not just talking about cloud offerings and software-as-a-service technologies. The smart hotelier of today is investing in next generation tech capabilities such as artificial intelligence, machine learning, voice capabilities, virtual reality, robotics, and more, but all with the guest experience in mind.

The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.

We'd pay good money just to see hospitality executives try to guess which hotel brands belong to which companies.

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.