Groupon's launch of tonight-only hotel deals in its mobile apps isn't exactly the "shot heard 'round the world," but Groupon has the audience and scale to do some damage.
If you are super-interested in what new features might be incorporated into a travel app update, don't trust the description. Instead, download the app and try it because there may be some sleeper features and surprises in there that perhaps the company didn't want to publicize yet.
Near-field communication tech is already being used by companies such as Zipcar to unlock its rental cars so why not hotel guest room doors. HotelTonight is on its way to making that happen.
I hate to see so many talented travel startup people working away at ideas that obviously have little chance to succeed. Do we need another trip-planning app or metasearch company? These are very early days for Uber and Airbnb, but it is totally evident that they have set out to do something different.
Avid users of HotelTonight may find some value in its Look Ahead feature, but it is not a data-heavy game-changer by any means as there are no immediate actions to take, and no rate guarantee on the predictions.
Is it a red flag or prudent strategy that Hot Hotels has raised just $1 million in its more than two years of existence? If it really wants to expand into Latin America, Hot Hotels will probably need more muscle than this.
HotelTonight is taking no options off the table when it comes to its future. And last-minute booking combined with an easy-to-use app are features that can transcend even the lodging sector.
The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.