Articles tagged “hoteltonight”

HotelTonight's success to date is validation of at least two things: Going mobile-only from day one, and focusing on just one thing, hotels.

If HotelTonight is really attracting incremental demand -- travelers who otherwise would have gone home or slept on the street for the night -- then that's testament to the staying power of same-day hotel apps -- and disposable income.

Do you want great hotel rates for tonight, or do you want all the rates for tonight that are available on mobile? Hipmunk is banking on its belief that travelers will go for the latter so they don't have to hop around from app to app.

As one of Google AdWords' best customers, of course Priceline knows what it's talking about when it cautions potential competitors about the limited effectiveness of SEO, SEM, or any other search- or advertising-dependent ways travel booking sites get their traffic

HotelTonight blazed a trail in the U.S. as a first-mover in same-day, mobile hotel bookings. Although it has strong financial backing, achieving the same rate of success abroad may be a lot more problematic.

As a first-mover, HotelTonight is in an enviable position. The company faces competition from imitators, including big brands, but there absolutely will be more than one winner in the same-day booking sector. There is a whole big world out there.

This announcement comes just one month after HotelTonight’s first expansion into continental Europe, but the new countries don’t come as a surprise to users who may have already seen the German and Swiss versions of the app.

Curated last-minute mobile hotel bookings, and then crossing over to other sectors like car rentals, and perhaps eventually air tickets, is where it is going.

Shank doesn’t reveal where the service will launch next, but Asia – a popular destination for both business and leisure travelers – seems like the smart next step after Europe.