This clever startup partnership will both draw new users to the startup services and give event planners an incentive to use Eventbrite to offer attendees the extra perks.
Everyone wants a little chunk of the last-minute business. It's going to come down to who makes it easiest to find what a user wants with the least number of taps on the smartphone.
You can make the argument that this acquisition will get more relevant hotel deals to consumers, but HotelTonight's acquisition of PrimaTable really is about maximizing revenue for the hotels and HotelTonight.
The app’s limited options are popular with bookers who want to make a quick decision, but personalization can lead to fewer options which may be a downside in markets with already limited tonight-only inventory.
City by city, the HotelTonight team is carving out its place as the go-to service for last-minute bookings. As it grows, will it be able to maintain its focus?
Priceline is calling out Hotel Tonight on its allegedly inflated savings' claims, and the issue is one that permeates the travel industry as purported discounts can sometimes turn out to be fictitious.