One of Hyatt's many business models is to take indie luxury hotels that pride themselves on being boutique-y, providing them the benefits of Hyatt (distribution! marketing! operational support!) and then downplaying any sign of corporate involvement in the eyes of guests. So far, it's working.
Tamara Lohan, who founded Mr & Mrs Smith, says Hyatt kept its word so far not to mess with the brand's "curation standards." She also says listings growth is ramping up.
Hyatt's larger rivals are racing to plant flags in every market. Hyatt is more selective and believes the payoff will be in attracting high-end consumers to its loyalty program.
Hyatt Hotels is experiencing strong growth in India, focusing on experiential luxury and strategic expansion, aiming to double its hotel portfolio within five to six years.
Hyatt's growth strategy seems to boil down to this: build more roadside hotels, not just urban luxury complexes, in places where travelers need to be for practical reasons, without trying too hard to be hip.