Articles tagged “iag loyalty”

In today’s age of personalization and emotion-driven commerce, loyalty is less about transactions and more about connections. As the industry gets more competitive, brands need to tap into the power of emotional engagement and shared values to stay ahead.

In this video from Skift Future of Lodging Forum, we hear from Rob McDonald, chief commercial officer of IAG Loyalty, about the dynamically changing landscape in travel loyalty and how brands can stand apart in an era where customers are becoming more empowered to shop around if they don’t see rewards quickly.

If you’re in charge of your company’s loyalty program, your role has never been more important. As consumers continue to grapple with inflation, a new report from IAG Loyalty shows how programs can be the pathway to more meaningful customer relationships.