Articles tagged “ihg”

For those already wealthy, loyalty isn't about points. It's about feeling special.

IHG is building out its Rewards Club loyalty program with more experiential rewards for its very best customers and more quick reward options for those who are ambivalent about loyalty structures.

Will Kimpton be able to retain its boutique brand DNA within InterContinental Hotels Group? CEO Mike DeFrino is trying to reassure the masses that it will but Kimpton and IHG are moving slower than a stuck elevator to provide some proof.

Airbnb's capability for growth is much greater than any traditional hotel chain but it can also disappear faster than you can type "enforcement of municipal zoning and/or condo board rules."

Multi-generational travel needs to be viewed with the same importance as the luxury travel market but treated with the definition it deserves so all generations walk away with an enjoyable vacation experience.

Travel metasearch continued its growth spurt in 2014, and 2015 is shaping up as a year of disruption. And some of this disruption is coming from the travel suppliers themselves.

New devices create new sets of customer behavioral data to study and personalize.

From luxury to boutique brands, changes in how travelers research, book, and experience hotels are impacting key experiences and forcing hoteliers to innovate on a company-wide and brand level basis.

In order for hotels to drive direct bookings, it's better to keep customers engaged and on their websites by providing an unbiased, less controlled take on the property than have them leave and seek out other review and booking channels.

Brand trust, fostered by communicating and delivering on a defined guest experience, is what keeps guests coming back year after year. Solomons focus on building trust is what drives all the smaller decisions from tech to training.