Articles tagged “ihg”

By placing large gyms just off the lobbies, streamlining the guest experience at every touchpoint, and anchoring the brand mission in wellness, EVEN Hotels could inspire more people to actually workout.

Marriages between major, global hotel groups would indeed be tremendously complex, but they are certainly not out of the question. Wyndham reportedly thought that a tie-up with InterContinental Hotels would be very practical.

The claim that Airbnb has taken some demand away from major hotel groups is indisputable, but the significance and depth of its long-term impact on the industry is yet to be determined.

InterContinental Hotels is savvy to recognize that it needs to go beyond the low-hanging fruit of converting lookers into bookers, and needs to be involved in earlier and later phases of the guest journey. Amadeus has experience with some of these things on the airline side of things, but it remains to be seen how effective it will translate into hotels.

In today's global world, it's not enough to simply transplant a brand concept in a new country and call it expansion. Brands need to find the balance between maintaining their core principles and adopting to local expectations that resonate with their targeted customers.

For a company with few physical assets, Airbnb demands a high value for its listings. But this value reveals more about how the lodging economy is evolving more than it tells us about what the sharing economy leader is really worth.

The UK's Office of Fair Trading has made the hotel industry a bit more competitive, but the new rules have their limits. Booking.com and Expedia aren't permitted to advertise discounted rooms to the general public, but will only do so for members of their loyalty programs and other closed groups. Still, it puts hotels at a disadvantage.

The rules being discussed would apply to Europeans booking rooms in the UK, and the framework would be fairly narrow in scope. They do not address broader rate parity issues, but would indeed provide for more competition and would be good for limited numbers of travelers.

Luxury brands across all sectors are entering the Middle East to tap into the local and visitor base of high-spending customers. Their online presence is as, if not more, important than their on-the-ground services.