On today’s briefing we discuss Vrbo needling Airbnb with new billboards, Sonesta’s upbeat take on its opportunities, and IHG’s new net-zero hotel in the UK.
IHG’s net zero hotel is a step forward, but the reality is that not every region or hotel owner can follow suit just yet. Access to renewable energy, sustainable materials, and even willing investors varies wildly, meaning true industry-wide change depends as much on local infrastructure as it does on big-brand ambition.
Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.
Large travel businesses like Holiday Inn owner IHG have the power to drive real change by demanding greener supply chains and making sustainability the industry standard.
"Here's a mostly empty office building that we want to turn into a cool hotel" is, in 2025, an easier sell to lenders than "Here's an empty lot that we want to turn into a cool hotel." That's true because of high interest rates and construction costs.
IHG CEO Elie Maalouf sees rich potential in many fragmented hotel markets, such as Europe and Japan, where independent hoteliers face mounting pressures from digital transformation.
Mahakumbh 2025 is not just a spiritual gathering; it's a massive driver of India's religious tourism economy. It highlights how faith-based events can transform local infrastructure and spark partnerships among travel players.