Air Kerala is set to join a wave of airlines coming up in India. The carrier's niche positioning: Offering low-cost direct connectivity to Kerala expats based in the Middle East.
For Indians, it is no longer about just ticking off a popular destination. Travel is more about experiencing a destination, whether it's within the country or beyond.
While much has been said about the strong momentum in India's aviation sector, the sudden closure of Pakistan's airspace throws a wrench in the works. With longer routes pushing up operating costs, airlines are now staring at slimmer margins, all while battling it out in an already cut-throat market.