A 44% increase in foreign arrivals in 2023, may suggest recovery for Indian inbound tourism, but the country has a long way to go to realise its true potential in tourism.
Ritesh Agarwal revolutionized the budget hotel industry in India. Oyo has transcended its status as a brand to become a shorthand for budget-friendly hotels.
Skilling programs are necessary. However, training them to take up jobs in tourism cannot be the only focus: the industry also needs to figure out how to retain the talent.
Yatra’s acquisition of a corporate travel company highlights its shift towards the more profitable business travel market, especially as competition heats up in the consumer travel space. With consumer revenue dropping, Yatra is doubling down on corporate clients.
Planning to triple its tourism numbers in a few years, Ras Al Khaimah wants more Indian tourists. Thankfully, so does the upcoming $3.9 billion Wynn resort located there.
The importance of religion to tourism in India is well known. India is now investing in marketing and tourism infrastructure - think technology, hotels and other amenities – to attract more visitors.
Destination weddings among Indians is on a rise, driven by high-profile celebrations. However, the preference remains largely for international locations. Can marketing campaigns get people to 'Wed in India'?