Hilton seems to be taking a cue from its success in China and bringing a similar strategy to India. With the improving infrastructure, expanding airline services, and a large domestic market, the hotel company sees a perfect opportunity to expand its brand presence in India.
As the Indian traveler drives demand to lesser explored domestic destinations, major brands are finding opportunities to grow in the Indian hinterlands.
As the world comes together to celebrate International Women's Day this week, news coming in from India highlights the country's struggle to provide a safe space for women.
India was the fifth biggest source market for Kenya in 2022. It, therefore, plays an important role in the African nation's strategy to recover its tourism sector from the pandemic.
Marriott's hotel growth in India shows it is thinking strategically about India's growth, offering options for different budgets. The hotel chain is making sure it covers all the bases and includes everyone as it expands.