Goa is using adventure tourism to diversify its image – it is known for beaches, nightlife, and parties. Boosting the local economy and extending the tourist season also fits in with its regenerative tourism vision.
IndiGo's codeshare agreement with Malaysia Airlines reflects Indian airlines' efforts to grow their global network. The move is essential as they face strong competition from foreign carriers.
Two back-to-back hotel deals in Bengaluru point towards a high investor interest. Behind this interest lie several factors that are making the city's hotel market lucrative.
India's foreign exchange earnings are up. Travel spending per tourist is up. But international tourists in India are still lagging behind pre-Covid figures by 10%.
With IndiGo's move into loyalty programs, Air India will need to sharpen its loyalty strategy to stay competitive, especially in a market where where cost and convenience drive consumer choice.