Two back-to-back hotel deals in Bengaluru point towards a high investor interest. Behind this interest lie several factors that are making the city's hotel market lucrative.
India's foreign exchange earnings are up. Travel spending per tourist is up. But international tourists in India are still lagging behind pre-Covid figures by 10%.
With IndiGo's move into loyalty programs, Air India will need to sharpen its loyalty strategy to stay competitive, especially in a market where where cost and convenience drive consumer choice.
Goa had decided to increase its permission fee as it was receiving a large number of applications. However, the high cost could have proved a deterrent for events business.
The Coldplay concerts have fans from all over India scrambling to get tickets - reselling is rampant and at exorbitant prices. And now, booking hotels is getting more expensive for the fans, as well.