India's foreign exchange earnings are up. Travel spending per tourist is up. But international tourists in India are still lagging behind pre-Covid figures by 10%.
With IndiGo's move into loyalty programs, Air India will need to sharpen its loyalty strategy to stay competitive, especially in a market where where cost and convenience drive consumer choice.
Goa had decided to increase its permission fee as it was receiving a large number of applications. However, the high cost could have proved a deterrent for events business.
The Coldplay concerts have fans from all over India scrambling to get tickets - reselling is rampant and at exorbitant prices. And now, booking hotels is getting more expensive for the fans, as well.
Younger generations form the biggest traveler base in India, and are key to the country's growth as a source market. Millennials' willingness to spend more on travel is a positive sign for their tourism economies of their destinations.
The upcoming festive season is driving a surge in demand for travel across India. Airfares remain stable due to early bookings and special discounts, but there could be a spike as travel dates near.
Indian airlines are accounting for a larger share in international traffic to and from India. However, this is likely in part due to the government's restriction on additional bilateral flying rights.