While 'cleanliness is next to godliness' may not consistently reflect India's outlook, the nation is recognizing its importance to attract both domestic and international tourists. Initiatives such as the rating framework hold significant value in evaluating and enhancing the cleanliness standards of tourism establishments.
Bollywood's influence on marketing is undeniable. Online travel agencies are cleverly leveraging this by enlisting Bollywood celebrities to sell travel. Let there be lights, camera and action!
India's largest airline has introduced a distance-dependent fuel surcharge and other airlines are expected to follow suit. Doubt that will have much effect on India's consistently growing aviation sector.
Indian e-commerce platforms are diversifying services by integrating travel offerings to address a broader spectrum of consumer demands. This collaboration also helps online travel agencies to broaden their presence and accessibility within the Indian market.
Destinations are betting big on India’s travel market. With a growing economy, young population, and rising middle class, the country is positioned to become one of the most lucrative outbound tourism markets in the world.
As one of the airlines worst affected by the pandemic, Cathay Pacific is identifying significant growth opportunities as part of its post-Covid recovery phase.
At a time when most Indian airlines and airport operators are eyeing growth and announcing expansion plans, the country’s pilots and cabin crew fraternity are still struggling to negotiate salaries and flight duty timings.
Lack of education about travel insurance remains the biggest obstacle for brands’ selling it. Companies must therefore inform consumers on why they need the product regardless.