The new CEO will have to figure out exactly what Inspirato will be. Is it the "luxury hospitality company" of 2019, the "innovative luxury travel club" of 2024, or something else.
With Brad Handler out as chairman and his brother Brent Handler having given up the CEO role nearly a year ago, this deal represents a changing of the guard at Inspirato.
One challenge for struggling travel SPACs beyond their stock prices is to create something new that's truly valuable to their customers. Booking.com did just that years ago, although others have caught up in the interim.
From travel marketing's AI-infused reboot to blended travel's entrenchment and the rise of Indian travelers as a force, Skift's 2023 Travel Megatrends are holding up nicely. That's a teaser for Megatrends 2024-style.