Articles tagged “intercontinental hotel group”

InterContinental Hotels is savvy to recognize that it needs to go beyond the low-hanging fruit of converting lookers into bookers, and needs to be involved in earlier and later phases of the guest journey. Amadeus has experience with some of these things on the airline side of things, but it remains to be seen how effective it will translate into hotels.

In today's global world, it's not enough to simply transplant a brand concept in a new country and call it expansion. Brands need to find the balance between maintaining their core principles and adopting to local expectations that resonate with their targeted customers.

For a company with few physical assets, Airbnb demands a high value for its listings. But this value reveals more about how the lodging economy is evolving more than it tells us about what the sharing economy leader is really worth.

The UK's Office of Fair Trading has made the hotel industry a bit more competitive, but the new rules have their limits. Booking.com and Expedia aren't permitted to advertise discounted rooms to the general public, but will only do so for members of their loyalty programs and other closed groups. Still, it puts hotels at a disadvantage.

The rules being discussed would apply to Europeans booking rooms in the UK, and the framework would be fairly narrow in scope. They do not address broader rate parity issues, but would indeed provide for more competition and would be good for limited numbers of travelers.

Lets be a bit more real in the marketing of local in hospitality. And a little less lame.

This is a genius use of content marketing for the new hotel brand, which is providing useful information for its guests as well as creating a new source to attract new customers and raise brand awareness. Now it just needs to open one of the hotels.

The impact of a Chinese government clampdown on luxury travel spend isn't expected to impact IHG in the long term as it gears up to build up to 170 new hotels over an unspecified period of time.

Concur has faced intense pushback from the business travel establishment to its open booking initiative. Rebranding it as TripLink is a small bow to that opposition, but the essentials of the program remain the same.