Kayak's new AI trip planning experience — the latest of several experiments — is easy to use and seems to work without too many glitches. Now the trick is getting people to use it.
The advantage of Booking Holdings' size and wide geographic footprint is that a problem in one region might be balanced by gains in another. That means being agnostic can be part of the strategy.
Never say never when it comes to airlines and online travel. After decades without, Southwest is now in Google Flights and Kayak, and Expedia is an authorized seller of Ryanair flights.
The move marks another major shift for Southwest, which had long resisted online travel agencies and encouraged direct bookings as a way to boost customer loyalty.
One of the key remaining questions is whether Southwest will start offering its flights for bookings on online travel agencies. The betting here is that Southwest won't allow Expedia or Priceline to get on board.