There's a funny thing about ultra-luxury: You want to grow because growth economies of scale are real. But also, if you grow too much, you're not exclusive anymore. Kerzner aims to thread that needle.
Kerzner is turning on the jets when it comes to expansion. The Bahamas-born group wants to open 15 hotels in three years, nearly as many as it has opened over the course of 30 years.
Dubai officials are bullish on its potential to become an even bigger tourist destination, especially since it's been successful at attracting repeat visitors. Watch this video to hear how Dubai can improve the tourist experience.
All global destinations want a head start when it comes to bringing back guests. But a place like Dubai, which was built with future demand in mind, is able to leverage its tourist-friendly infrastructure to switch things back on at an alarmingly fast pace.