This kind of branded lounge allows Star Alliance to be a part of the much-anticipated new LAX terminal while keeping operating costs low for airlines. It is a model the alliance plans to use again in airports across Asia.
Anyone who has ever been through LAX's international terminal knows it sorely needed a better gateway, in all senses of that phrase. Now lets see if the humans operating it get any manners re-do, so to speak...
Passengers were always wont to carry their most valuable items onboard, but overhead bins are now more packed and bags are often placed far away from their owners making it difficult monitor what belongs to who.
The quality of county management in southern California leaves much to be desired. Giving control to the Inland Empire may inject a bit of competition, or it could just give a new group of people the opportunity to mis-manage matters.
Delta is about to face some steep competition from the new American following its bull-headed expansion in New York, and could be shifting focus west or build up a complementary coastal hub.
Although Delta holds the most slots at LGA due to its aggressive New York expansion, the AA-US Airways tie-up could pose a significant challenge coming in as a close second with 31.8 percent of the slots.
Southwest, American, Alaska and United already fly from LAX to SJC, so while VA's tech creds are impeccable, that alone may not be enough in face of competition.
When LAX exceeds expectations for this "multi-sensory media experience," it may get passengers to turn off their personal downloads and engage with something besides the free Wi-Fi.