Articles tagged “local communities”

Curiocity, a South-African company that offers both tours and activities as well as hotel and hostel stays, had to pivot post-pandemic. The switch reveals a new focus on domestic travel and Afro-tourism, driving a shift in its business model.

Spain's tourism strategy is shifting from volume to value as the country prioritizes ecological and social integrity over visitor numbers to maintain its competitive edge. Turespaña is facilitating this shift by launching a new series to spark a global conversation on sustainable tourism practices.

“The 77” video campaign is one way Choose Chicago is encouraging inclusive community tourism. And it’s a tasty one.

The Tourism Authority of Thailand unveiled a new marketing campaign "Meaningful Relationship" at the World Travel Market event in London on Monday.

Indian travelers are increasingly looking for experiences that allow them to connect with local cultures, discover new learnings, and create lasting memories.

Some hotels are hiring "culture managers" to broaden their community programming. It's a promising move, given the rising numbers of guests seeking local discovery and cultural tourism.

As hotels have increasingly realized travelers are seeking destination-specific experiences, major brands in the industry will continue to play up the local angle to their offerings, which could be an enormous boon for their bottom lines.

Multiple Colorado counties and towns approved ballot measures on November 8 to shift lodging tax revenue—a key funding source for tourism promotion— toward local community initiatives. The passage of the…

Barcelona remains one of the clash points between the tourism sector and locals. Its next tourism chief will need to be a master at community relations.

In this video from Skift Global Forum 2022, we hear from Leah Chandler, Discover Puerto Rico’s chief marketing officer, on the DMO’s “Live Boricua” campaign. The term ‘boricua’ honors the vibrant culture and spirit of the Island — as well as those of Puerto Rican descent — which creates unique, relatable and long-term marketing opportunities.