Airline failures are an accepted part of the industry rough-and-tumble in many countries. Spirit's collapse is forcing a fresh look at the costs and benefits of America's protectionist instincts.
JetBlue’s transatlantic ambitions are beginning to meet practical limits. Summer 2026 reflects an airline fine-tuning growth as slot constraints, fleet availability, and intensifying competition test its model.
Wizz Air’s U.S. filing looked like the opening whistle on a transatlantic push, but management says it was just a paperwork technicality. However, World Cup charters could still come off the bench.
Airlines that treat punctuality as an operating identity rather than a one-year PR win are turning on-time performance into a durable marketing advantage.
Wizz Air is testing how far it can push “premium” without touching the cost or complexity of business class. If blocked seats and basic perks lift yields with little operational pain, this won’t stay a niche product for long.
Europe’s low-cost airline rivalries can resemble a soap opera, with familiar characters and recurring insults. But beneath the theatrics lies a very real battle for market dominance and relevance.