Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

United CEO to Frequent Flyers: ‘We Can Do Better’

United CEO Oscar Munoz Munoz is saying all the right things and needs to reassure MileagePlus members before more of them bolt to other airlines. But after years of poor performance, members of United's loyalty program and other customers will want to see concrete results, not just the verbiage.

The Low-Cost Carrier and Digital Threat to Loyalty and Points Programs

Since the creation of American Airlines’ frequent flyer program, what was meant to be a simple scheme to encourage repeat business has evolved into a shadow currency funding a large business sector that reaches across to all travel products and to banking institutions. It’s difficult to imagine all of that crashing overnight, or that it would be allowed to crash at all. If Jacobs happens to be right, then it’s bound to crash eventually, but there should be time to see the bright lights coming from the opposite direction.