Travel Loyalty News
Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.
Comparing United and American Airlines’ Latest Bid for Business Travelers’ Loyalty
Business travelers who pay will continue to make out well as the major U.S. airlines come courting for their loyalty.
Grant Martin |
Measuring the Value of Airline and Hotel Loyalty Points in 2015
Loyalty points are a currency that requires an expertise of a George Soros to take the best advantage of.
Grant Martin |
American Airlines Gets on Bandwagon and Lures Business Travelers With Incentives
American has one other trump card that helps it compete while United and Delta scramble to pander to business class clients: The world's largest network of flights.
Grant Martin |
A New Strategy for Earning and Keeping Airline Elite Status in 2015
Next year’s traveler will need to be both diligent with their travel partner and smart with their wallet to hit their milestones – but as always with elite status, where there’s a will there’s a way.
Grant Martin |
The Emerging Loyalty Trends Changing the Travel Industry
Understanding changing consumer behavior is important to build the right strategies for travel loyalty programs in our digital age. This presentation explains the larger context around it.
Rafat Ali |
Air Canada Bets on Listicles and Badges to Engage Frequent Flyers
The idea of an frequent flyer community coming together to share travel tips and engage in good-natured competition is a lofty concept; however, we wouldn't bet on these busy executives investing substantial time and energy toward connecting or creating on the Air Canada platform.
Samantha Shankman |
United’s New App Lets Loyal Flyers Earn Miles at Brick and Mortar Stores
We are somewhat surprised United isn't making people watch a video of CEO Jeff Smisek before every purchase.
Grant Martin |
Marriott International Introduces Free Basic Wi-Fi for Rewards Members
Although it's a step in the right direction, Wi-Fi is still expensive for many regular and loyal customers depending on the kind of service they need.
Samantha Shankman |