Flyertalk and the Rise of Mileage Hacking in the Digital Age
Launched in 1998, the discussion forum Flyertalk changed forever how avid travelers perceived and redeemed airline and hotel loyalty programs.
Travel Loyalty News
Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.
Kimpton Launches a New Loyalty Program With a Secret Rewards Formula
It's nice to offer rewards program members personalized perks, but we're waiting to see whether assigning members to tiers based on a formula that isn't transparent will be popular among those for who loyalty programs are an art.
Review of Airline Mileage Programs Reveals Winners and Losers in Loyalty
The study reinforces that airline loyalty is a game best played by the pros.
Marriott Rewards Launches Social Media Points Plan
Marriott Rewards' PlusPoints program will muddy the social media waters even more than they already are today. Ah, we're getting nostalgic for the bad old days when a "like" was a heartfelt "like."
Norwegian Air CEO Uses Annual Report to Attack Critics and Alliances
Kjos and Norwegian's backers are making a big bet that they can disrupt trans-Atlantic traffic. You need a bit of chutzpah to make that happen.
Hotel-Booking Site PointsHound Acquired by Points International
Whether PointsHound decided not to seek venture capital funding or simply couldn't, the startup has executed a soft landing, and will be absorbed into the much larger Points International.
Starwood Extends Mobile Bookings and Inspiration to Google Glass
The Glass app launch is not meaningful to most of Starwood's customers today, but the brand is betting on the growth of wearable tech and the value it can bring to travelers' booking and hotel experience.
Marriott Rewards Named Top Hotel Loyalty Program in the U.S.
Loyalty program preference comes down individuals and where and how often they travel. Marriott's 3,900 hotels across 18 brands makes it popular with a broad range of frequent and infrequent travelers.
The New Pay-as-You-Go Model for Airport Lounges
We're not sure why "independent shared-use lounges" haven't caught on in America sooner. A lot of people will pay $35 for a clean, quiet place with free wine and reliable Wi-Fi.