Travel Loyalty News

Hilton debuted Hilton for Business, a new, digital-forward travel program empowering professionals running small- and medium-sized businesses to simplify travel management while enhancing rewards and discounts for their loyalty.

As brand loyalty and consumer retention become increasingly important business metrics, travel brands should consider new and innovative ways to reach and engage consumers.

By building a host network in less-explored regions, Airbnb would be contributing to responsible tourism development, and also diversify its offerings in India — a priority market for the company.

In a discussion at the 2024 Skift Megatrends event, Joe Mason of Allianz Partners emphasized the importance of sending customers a clear message that caring for them is a brand’s top priority. Travel companies that focus on personalizing every consumer touchpoint will be the winners in the battle for brand loyalty.

Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.

Banyan Group through its rebranding is determined to shield its core brand, ensuring it retains its essence amidst the clamor of multiple brand launches.

Travel is a huge investment and a cherished experience for most people, and customers are demanding more from brands in exchange for their loyalty. Many travelers are making it clear that they want more than status and points — they want real relationships with companies (and people) who care.

The Venetian Resort Las Vegas is revamping its loyalty program in March, replacing its Grazie Rewards program.

Hilton grew its hotel loyalty program the most over the past five years. Long-term trends reveal who's ahead and what the effect on hotel owners has been.

Many of the loyalty program changes in 2024 are part of a continuing trend in the airline industry to reward customers who spend more.